To lure customers who prefer lower price points, Dabur has launched a Rs 10 pack of its juice brand Real-called Real Koolerz. The reason for the slowdown, according to the company, is because consumers are downtrading-looking for cheaper alternatives. One the other hand, carbonated beverages as a market segment of Rs 24,000 crore is now growing in high single digits, Mohit Malhotra, chief executive officer of Dabur India, told investors after the company’s second-quarter earnings. The juices category’s growth rate, though on a low base, has declined in 2018 to 16.5 percent from 17.8 percent in 2017, the research agency’s data showed.Īccording to Kantar Worldpanel, which also tracks household consumption data of various consumer goods categories, the carbonated drinks category grew at 7 percent as of September 2019 compared to 4 percent during the same period in the preceding two years.įruit juice makers have acknowledged the shift, with some even suggesting a sales contraction in the past few months.ĭabur India Ltd., the market leader in the category with 60.5 percent market share, cited Nielsen India’s data in its investor presentation after the second quarter to indicate that the juices and nectar market declined by 7.2 percent in the July-September 2019 period.

Frooti 2 litre price